Solid, powerful and well-thought-out brand design will distinguish your business and set your brand apart. An immediately recognisable corporate identity sets you ahead of your competitors and conveys your personality and values.
A great brand isn’t just a logo, website or tagline, it is the way you convey everything your business is about. Your identity also plays an important part in how you form new relationships and also how you create lasting impressions.
With a great, expert team in brand design, we will work with you to develop a consistent identity. Engaging your audience, telling your story and communicates your brand values.
We will clearly communicate throughout the entire brand design process, ensuring that every detail of your brand is tailored to you. Online meetings offer a great opportunity to communicate opinions about the direction of the brand identity. And if you fancy a more in depth conversation, we are always open to having you in for a cuppa! We are also big fans of mood boarding, to help convey visual ideas from the initial stages of the branding project.
Our Approach to Brand Design
Core values and Objectives
We’ll start by delving into the heart of your business – understanding your core values, target audience, and overarching objectives. This foundation will guide every aspect of the brand makeover.
Research and Trend Analysis
We will research competitors, related companies and modern styles to identify current trends and design preferences relevant to your industry. This ensures that your brand remains not only relevant but progressive in style.
Logo and Supporting Elements
Concepts for a primary logo, complemented by supporting symbols/icons, will be designed to encapsulate the essence of your brand. These elements will serve as the base of your brand identity.
Colour Palette and fonts
We’ll select a main colour palette with supporting colours that fit in with the direction and feel for your brand. Shapes and fonts will be carefully chosen to establish a cohesive and distinctive visual language.
Sub-brands for Customer Bases
Recognizing the diversity within your customer base, we will develop the idea of sub-brands, each with its own unique colour scheme but still linked to the main brand.
Comprehensive Brand Guide
At the end of the project we will provide a detailed brand guide. As well as providing colour, styles and fonts, it will include letterheads, templates for quotes, vehicle livery examples.
What we do
Brand Strategy
Crafting a roadmap for your brand’s success through in-depth analysis, target audience understanding, and strategic planning.
Brand Design Identity
Creating visually appealing and distinctive brand elements that reflect your company’s values and resonate with your audience.
Brand Messaging
Developing a compelling narrative that communicates your brand’s story and connects with your customers on a deeper level.
Digital Branding
Maximizing your online presence through effective digital branding strategies, including social media, website design, and content creation.
Brand Management
Ensuring ongoing brand design consistency and relevance by monitoring and adapting to market changes.
